The upcoming Polestar 4 SUV is an intriguing development in the electric vehicle (EV) market, especially given the brand's recent struggles in China. This new model, set to launch on September 2, is a more versatile version of the Polestar 4, which began production in 2023. The Polestar 4 SUV is a unique offering, blending elements of a sport utility vehicle (SUV) and a wagon, with proportions closer to Volvo's estates, including the V60. This naming convention, while unconventional, aligns with the automaker's strategy to maintain consistency with its standard lineup.
One of the key aspects of the Polestar 4 SUV is its powertrain. It adopts a 400V platform, offering two variants: an entry-level model with a single electric motor for 200 kW (268 hp) and an AWD modification with two e-motors for a combined peak power of 400 kW (536 hp). Both versions come equipped with a 100 kWh ternary NMC battery, providing a range of 590-620 km under WLTP conditions. This powertrain setup is quite similar to the first-gen Zeekr 001, which is officially available in Europe. Interestingly, the Polestar 4 SUV's development cycle appears to have been heavily focused in China, with road tests spotted multiple times in the Middle Kingdom.
However, the Polestar 4 SUV's journey in China has been less than successful. The brand closed its final direct sales store in China in October 2025 due to insufficient sales volume, with only 287 units delivered last year, according to China EV DataTracker. This decline in performance in China is notable, especially given the superior technology offered by other automakers, including 800V platforms and advanced assisted driving systems. This raises a deeper question: is Polestar's focus on the 400V platform holding it back in a rapidly evolving market?
From my perspective, the Polestar 4 SUV's launch is a strategic move to diversify the brand's offerings and potentially attract a broader customer base. However, it also highlights the challenges faced by Polestar in a highly competitive market. The brand's decision to stick to the 400V platform, despite the availability of more advanced technologies, suggests a commitment to its current strategy. Yet, this may also be a limiting factor in its growth and market share.
In my opinion, the Polestar 4 SUV's success will depend on its ability to differentiate itself in a crowded market. While its powertrain and design elements are impressive, the brand must also address the concerns of potential buyers in China and beyond. The future of Polestar in the EV market remains uncertain, but one thing is clear: the brand must evolve to stay relevant and competitive in a rapidly changing industry.
